After selling two businesses, building The Starters Club, and publishing my first book, Master The Start, I got the itch for the next challenge in late 2015.
My husband suggested I put on my first large event.
There was only one problem.
Events scared the crap out of me.
I mean what if I went through all of this work and no one showed up?
But I made a promise to myself back in 2014, that I would learn to embrace fear. If I knew I would regret not doing something, I would always make myself do it.
I ran a networking group in Dalla and had helped my husband put on smaller seminars for his chiropractic business, so I decided I knew enough of what I was doing.
I had visions of grandeur, and even though everyone told me what to expect, I figured I could be the exception to the rule.
I decided to do my first even in just three months, thinking I could get 600 people.
I about killed myself to get 1/3 of that in the room.
But I picked myself back up and went for another year, adding smaller luncheons in between.
And every year I've grown.
The event business is a tricky one, and there isn't just one way to do it. There are many different ways you can utilize live events to build your business, and that's what we're talking about here.
We're talking to some of today's top business owners using live events to build their business.
We'll break down how they did it, how it fits into their business model, and what they love and may not love so much about building an event. And of course, their biggest lessons learned.